January, 2001

The Rise of Internet Recruiting

A steady trickle of cyberspace job leads has become a flood. Tens of thousands of job hunters, entry-level to skilled to professional, use the Internet each week to seek employment. With little to guide them but curiosity and a desire to get an edge, potential applicants relentlessly " "scroll" and "click” through layers of content to find their next opportunity. They "cut and paste," "attach and send" or simply "point and click" in the hope that they will be "searched and selected."

With every online recruiting service proclaiming, "We are No. 1 and the biggest, baddest, most effective means to recruit," it's no wonder the road ahead appears to have confusing signposts. That’s why HR professionals must determine which one(s) will meet their needs.

The number of Internet hires is growing and companies are accelerating plans to use the Internet for staffing. According to surveys, from 17 percent to 67 percent of companies have used the Internet for recruiting.  Major corporations are beginning to abandon ineffective traditional recruiting methods in favor of strengthening their web based recruiting efforts.

The Internet allows companies to reduce costs and manage staffing needs and employment information with fewer internal resources while speeding the hiring process with technology.  With a solid foundation, employment professionals are discovering that they can add value to their company's bottom line by using the Internet to research where candidates gather, communicate with them quickly in a targeted fashion, and build long-term interest in prospects and candidates by building an online "community."

Online recruiting is a powerful tool, but to make the most of it you need to tailor your efforts to the special requirements of cyberspace. The best ads are written with an understanding that applicants look for jobs online in a way that is drastically differently from the traditional method of scouring the local newspaper or trade publication.  Internet job seekers are looking for jobs that are easy to find, easy to apply for, currently open, and that have a quick response time.

For assistance in making career choices or in your job search, contact Bob Goyer at bgoyer@nuwavemedia.com or (740) 382-3132.

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